Posted on Sunday 30 November 2008
I’m watching This Week in real time, i.e., not Tivo, and they ran an advert for Direct Buy.
I wonder just who is falling for this scam. They say that they offer home furnishings at a high discount. Think about that for a minute. Why would this one outlet somehow have a better pipe to manufacturers when there is so much competition? Direct Buy doesn’t make anything. They buy from manufacturers, just like everyone else. Therefore, any mode of efficiency they provide must come in the distribution channel. What form of distribution can they manage that will be better than any other form?
The advert had a couple of shills on who said that they bought a dining table and four chairs for $1500 and it was virtually the same as a table they priced at $3500. First off, paying even $1500 for a table and four chairs means that you have too damn much money. That table and chair combo is being manufactured for somewhere around $100. The workers who made it make very little. The supply chain is adding margin to the cost. Furniture sales are all about the sizzle and not about the steak. Furniture showrooms always post bloated prices and then a sales price, trying to get people to believe that the sale price is somewhat of a bargain. Still too high? No problem, pay for it on credit.
Direct Buy is a scam.



